Your own foundation for $50

Today, I started my own foundation, named it, and seeded with $50. That’s right, for $50 USD, or more specifically 500 rand, one can start and name their own Giving Foundation with the GreaterGood for South Africa’s South Africa Social Investment Exchange. So it’s not a foundation in the traditional tax-exempt sense, and it’s not a stock exchange in the traditional Wall Street sense either, but it is a different and terrific way of giving.

Who is GreaterGood for South Africa, and what is a social “stock” exchange?
GreaterGood for South Africa is a four year old online giving marketplace based in South Africa. In their own words, “GreaterGood South Africa brings good causes and committed givers together in meaningful and innovative ways to end poverty in South Africa.” By bringing donors and volunteers together they have been able to quantify their impact since their launch as having donated over 16 million rand (about $1.7 million USD), about 45,000 volunteer hours, and over 500,000 surplus or second hand items.[1] But what I found really intriguing was their social “stock” exchange called the South Africa Social Investment Exchange (SASIX).

Briefly, SASIX “makes carefully selected social development projects available as investment opportunities with a social return.” One can browse funding opportunities by geography, sector (for example food security, environment, HIV/AIDS), and risk (based on, for example, concept, design, capability, control, sustainability). With so many options one can identify a giving opportunity matching many personal values. Once a project has been identified, and if it is not fully funded, one can give by “investing” in “shares” of the project. A share can be a fixed cost at say 50 rand ($5 USD), and a project might be for example 230,000 rand (about $24,000 USD) to refurbish the psychiatric ward of a hospital. A project is fully funded when all shares have been purchased. And “shareholders” are updated regularly with detailed reports.

Setting up a Giving Foundation
More interestingly, a donor has the option of setting up a Giving Foundation – an individualized and personalized charitable fund set up by a family, individual or business. A major benefit for South African tax-payers is tax-efficiency – tax benefits upfront while donations can be distributed throughout the year. But for those outside South Africa, it’s still a fantastic and easy way of discovering, contributing and following projects and charitable donations.

One of the things I appreciate most about this organization is their effort to quantify impact. Knowing how to describe impact has been one of the major challenges and opportunities facing many charities and there is growing demand from donors for comparable metrics of impact. I think GGSA and SASIX are onto something unique not only in how they calculate these metrics, but also how they present it in an accessible way for the new donor or investor.

A low cost to enter
For just 50 rand ($5 USD), one can own a share of a project, and participate in something really special. I find it worthwhile that my small gift can be ever so slightly redemptive for a country historically overlooked by parts of the world. Consider exploring opportunities for greater good in South Africa.


[1] Annual Report. GreaterGood South Africa. April 1, 2007 to March 31, 2008.

Disclaimer: The information presented here is based on the author's research and experience, and in no way reflects the official opinion of GreaterGood for South Africa.